TourismusRegion Baden AG
In January 2021, IG Tourismus Baden & Region was founded as the responsible body for the tourism organization. Its goal was to promote and further develop the awareness and image of the destination Baden as well as to increase the added value in tourism and to maintain jobs and create new ones.
In December 2022, the residents' council of the city of Baden approved the separation of the tourism department into an independent stock corporation. Since January 1st, 2023, the newly founded TourismusRegion Baden AG (TRB AG) has been promoting the culture and spa town of Baden. Day in, day out, the dedicated team is committed to raising awareness of the destination and increasing the added value of the tourism service partners.
Our Vision
«Baden - your culture and spa town - full of life, diverse, international, with lived hospitality and always surprising.»
Our Mission
We form a strong and dedicated community that is constantly committed to the success and identity of the tourism destination of Baden and the region and to its continuous development. To this end, we work in a committed, mutually supportive and passionate manner to implement our tourism strategy.
Our Shareholders
IG Hotels Baden + Region / Verein Kulturaktiv / city com baden / Stiftung Gesundheitsförderung Bad Zurzach + Baden / Grand Casino Baden AG / Eglin Immobilien AG
Our Economic Partners
Stadt Baden (mit Einsitz im Verwaltungsrat) / Birchmeier Bau AG / Regionale Verkehrsbetriebe Baden-Wettingen (RVBW) AG
Our Board
- René Kamer, President of the Board TRB AG, VR-Präsident ThermalBaden AG
- Susanne Slavicek, Vice President of the Board TRB AG, Vorstandsmitglied Verein Kulturaktiv
- Rainer Blaser, Direktor Stiftung Gesundheitsförderung Bad Zurzach + Baden
- Michael Böni, CEO Grand Casino Baden AG
- Werner Eglin, Verwaltungsrat Eglin Group und Vertreter MICE
- Jessica Schmiederer, Präsidentin IG Hotels Baden + Region
- Markus Schneider, Stadtammann Stadt Baden
- Michael Wicki, Präsident city com Baden
Our Management
- Andrea Portmann (1. August 2023), Managing Director
- Stephanie Kiener, Deputy Managing Director
Our Team
- Bettina Boll, Verantwortliche MICE & Stadtführungen
- Kevin Högger, Verantwortlicher Content Management und Online Marketing
- Sarah John, Account Managerin & Content Coordination
- Juliane Schlemmer, Verantwortliche Ticketing
- Christian Wicki, Verantwortlicher Info Baden Tourist Office
- Jeremias Widmer, Praktikant
